The Mexican Cowboy Retail Investor story.

Aaron Mendo
3 min readAug 24, 2020

It must be hard to imagine an Investor farming or a Farmer trading stocks, I guess that the picture that comes to our minds thinking about it is a man wearing a suit and a cowboy hat while he’s making a margin call and driving a tractor. I made that possible in Mexico (where else?).

It all started with a crisis.

The Mexican peso crisis in 1995 erased the little fortunes that my grandparents build while their were working for Mexican government firms and also farming during the Mexican miracle. That was just one year after I was born.

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Aaron Mendo
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Energy adding entropy to the system